Analyzing Internet Sales

Marketing analyses are constantly performed by companies around the world to measure their effectiveness and how to deal with the new customer's behaviors, and the competitor's strategies and there are some highlights to remember.

Before creating an internet sales/marketing campaign or focusing your products to their niche market, you need to know how buyers think, what their habits are and how to persuade them to purchase from you.

Marketing analyses are constantly performed by companies around the world to measure their effectiveness and how to deal with the new customer's behaviors, and the competitor's strategies and there are some highlights to remember.

We should take into consideration that half of internet purchases have been made after searching the net, giving a tremendous importance to the organic search results. Of course some categories have a higher tendency (as the online travel market for instance) than others as clothes where customers know more specifically what they are looking for.

Other important fact is that generic keywords are much more used than specific ones, meaning that people prefer to look for broad terms rather than brands of product names. However talking about conversions, even though brands are not so searched, their conversion rate into sales is higher than generic terms.

So here comes a usual question while creating an SEO strategy for your products/services: is it better to drive more generic traffic and then filter

Daniel Katz is the Business Development Manager at Compucall Web Marketing Ltd., the leading Search Engine Optimization Company in Israel.

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