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Having the skills and knowledge to write an effective sales letter will mean the difference between success and failure in almost any business. The strategies that worked 100 years ago are the same strategies that still work today, because even though the times have changed...people haven't, especially when it comes to the way they react to an effective sales letter
When writing a compelling sales letter or killer ad copy, there is one crucial fact that you must always remember...Most people will not make their buying decision based on simple logic, more times than not, their decision will be based primarily on emotions.
So, in order to master the skill to creating the most effective sales letters, you will need to remember this one crucial fact, every singe time you sit down to write.
You will find that writing a compelling sales letter is really quite simple when you follow my 4 simple strategies as outline below, And if you consistently apply those same strategies in all of your sales copy, your sales will explode!
1) The very first thing your ad copy or sales letter must do is to grab the customers attention, the way to achieve that is with an effective headline.An effective headline is one that answers one very important question: "How will this benefit me"? That's really all your customer cares about. How will this benefit me"?
The very fact that you are reading this article is proof positive of how important an attention grabbing headline really is. Remember my headline: "Explode your Sales with 4 simple strategies to writing a killer sales letter"
So, what makes the headline of this article so effective? I answered that all important question of "How will this benefit me"?, which grabbed your attention and made you want to read the article, and that is exactly what you need your headline to do, because without that, you will never get people to read your sales copy.
2) You must appear as an authority, no matter what it is that you are promoting, you must always appear to be an expert on that subject. How do you accomplish that? Simple...research, research and more research. For example, if you were selling a Money making program, you would be wise to actually buy the program first and learn everything you possibly can about it before promoting it yourself. The effects of that will definitely shine through in your sales letter.
You'd be surprised at how many people are promoting products online that they know absolutely nothing about...It's painstakingly obvious in their sales letters! I have to confess that I too was one of those people, the first product I ever promoted online was an e-book about making money with affiliate programs and I tried (unsuccessfully) to promote it without ever reading a page of it myself. It wasn't until I final
ly purchased the e-book myself and became an authority on it, that I was able to sell it successfully.
3) Next thing your sales letter needs to accomplish, is to create "DESIRE" within your customer, in other words, you will need to make your customer "WANT" your product or service above all others, and the way to do that is to continually spell out all of the benefits, benefits and more benefits! Again, keeping in mind the crucial fact that most people will make their buying decision based on emotion..."DESIRE" is an emotion.
Remember to keep on reminding them of what your headline promised. Tell them what they want to hear, tell them how the benefits of buying your product will change their life or how NOT buying your product will be a detriment to them, use your imagination and work on their emotions.
Using power words in your sales letter is an important factor in working on peoples emotions, Words such as - Bonus, Urgent, Incredible, Impressive, Fantastic Extraordinary, Magnificent, Foolproof, Tremendous, Unprecedented, Exquisite, Highly Recommended and Essential - all play an important role in creating a sense of "DESIRE"
4) The all important sense of Urgency - You must convince your customers that it is important for them to order your product NOW!, not tomorrow, not today, but right NOW! Chances are, if they don't take immediate action, you will lose them forever. Saying something clever like "the next 10 people to order will receive the following bonuses" - or - "limited number of copies being sold, once they're gone, they're gone forever". It's this kind of call for action that creates a sense of urgency.Again, use your imagination and work on their emotions
TIP: try asking for the sale at least 3 - 4 times on your sales letter by placing an "ORDER NOW " link throughout the page.
Here are a few examples of effective "order" links
1. ORDER NOW, Risk-Free!
2. Beat the Price Increase, Order Now!
3.Order NOW before this offer expires!
On a final note, it is also important that you complete your sales letter with a post- script (P.S.) at the end. Make it Grab their "Attention" then mention your most important benefits, thus creating a sense of "Desire", and finally ask for the order NOW! by offering some kind of "limited time only" incentive.
Studies have proven that when reading an ad or sales letter, most people will read the headline and then immediately scroll down to the bottom of the page to check out the price and to see if the offer is anything that they would be interested in, that's why it is so important to have a compelling Post-Script that SELLS, SELLS, SELLS!
That's all for now, Here's to your success.
P.S. Remember, implement these 4 simple strategies to writing a killer sales letter and watch your Sales Explode
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