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Home | Business | Ask an Expert

29 Articles Found in Ask an Expert Category.

         
The Squeeze-Out or Buying out a Minority Interest Shareholder at an Unfair Price [ 273]
If you are a minority interest shareholder in a privately held company you need to be aware of some warning signs of bad behavior on the part of the majority shareholders. If you find yourself in a Squeeze-Out, you may have some legal remedies, but you face an expensive and uphill battle. This article describes, unfortunately, a fairly common situation.
Author:   Dave
Submitted: 2006-03-02
Brochure Printing Made Easy [ 231]
What better way is there to promote your business than by distributing brochures? Say you want to have a garage sale. If you compare a black-and-white flyer with a full-color brochure, which one do you think will capture more attention?

- A full color brochure is a sure-fire way to promote your business...
Author:   John
Submitted: 2006-02-22
Target Your Business to an Age Group, Not to the World! [ 148]
As a consultant working with retailers, one of the first questions I ask a client is can they paint a picture for me of a typical customer. Some clients can be very specific, whilst others just give me a blank look, then follow it up by saying everyone is a potential customer; how can they paint a picture of a typical customer?
Author:   John
Submitted: 2006-02-22
Hunters and Gatherers - Are You Serving Both Their Needs? [ 146]
Research shows that consumers shop establishments based on one of the two personal profiles. The Hunter - know what they want, they are focused on the task in front of them and they do not want anyone or anything to stand in their way. The Gatherer - enjoy the experience of shopping and like to enjoy browsing around and discovering new items.
Author:   John
Submitted: 2006-02-17
How To Walk The Floor And Talk To Customers [ 153]
Your role is take that of a maitre d’hotel. You should meet your guests (customers), welcome them and ensure they leave with a positive feeling about your business. You should set aside at least one hour a day to walk the store and talk to customers.
Author:   John
Submitted: 2006-02-17
Third Place Retailing - The New Battlefield [ 162]
What is a ‘third’ place? Consumers spend time at home, their first place; at work, their second place and then often have a favourite third place.
Author:   John
Submitted: 2006-02-17
How Its Made - Thermoforming [ 193]
Are you aware that some of the things we use in our everyday lives are plastics? When we talk about convenience, durability, efficiency, stability, usefulness and practicality in the things we use nowadays, chances are, those things are made out of plastic.

One example of this is Zip-lock plastic bags for storing foods...
Author:   John
Submitted: 2006-02-17
Awesome Customer Service Requires a Three Pronged Attack [ 158]
The perception in the marketplace, according to research, is that customer service is declining. Whether consumer expectations have increased or services have declined over the last few years is debatable. The fact is, perception is truth, in the consumers’ eyes.
Author:   John
Submitted: 2006-02-17
Provide a Customer Experience, but What Do They Really Want? [ 137]
As retailers, we often talk about providing our customers with a memorable retail experience, yet we often forget to ask the consumer what they want.
Author:   John
Submitted: 2006-02-17
Planograms – It’s Not Just for the Big Guys [ 167]
A planogram is a visual representation of what a category should look like to maximise sales. It should include all the products and shelving and provide the optimum layout of the category to maximise sales.
Author:   John
Submitted: 2006-02-16
How to Get the Most Out of Best Sellers [ 146]
Each product category in your store has a best seller. This product will not necessarily be the cheapest or lowest gross profit item, but it will be the favourite product purchased by your customers in that category. You can use this to your advantage if you introduce some simple management strategies…
Author:   John
Submitted: 2006-02-16
Understanding the Letter of Intent (LOI) in the Sale of a Business [ 181]
This article discusses how the letter of intent is used to move the business sale process forward.
Author:   Dave
Submitted: 2006-02-16
The Power of Why: A Psychological Revelation [ 177]
90% of all advertising is wasted, because of a simple factor. What is that factor? And why ignoring this advice could be costly to your business.
Author:   Sean
Submitted: 2006-02-16
Context Affects Value in Marketing [ 168]
The context in which you place your products or services affects how much people are willing to pay for them.
Author:   J D
Submitted: 2006-02-15
Effectively Communicating With Your Attorney [ 229]
Here are some do’s and don’ts for getting in touch with your attorney, tracking vital details, and keeping up to date with the progress of your case.
Author:   Charles
Submitted: 2006-02-15
Easy Fundraising Ideas [ 212]
Stay at home moms, school children or just about anyone who wants to raise some funds for either a good cause or for some personal reasons need not worry about which fundraising idea they would use and considering that there are actually a of fundraising ideas out there...
Author:   John
Submitted: 2006-02-15
Effective Public Speaking [ 207]
Everyone has fears. Some it is spiders, some it is snakes. Others it is public speaking. These tips will keep you polished and able to speak effectively in public.
Author:   jim
Submitted: 2006-02-15
The Power of the Fax [ 209]
In July 2005, another curious law went into effect. This one, called the Junk Fax Prevention Act of 2005 (JFPA) has several surprises for business owners in terms of sending routine faxes to their customers. This new law just doesn’t impact the sending of what we would think of as “junk” faxes. It addresses several other areas that will impact how you do business via fax.
Author:   Tom
Submitted: 2006-02-15
Who Wants Customers Anyway? [ 138]
This article promotes the ethos of client rather than customer and of recruiting and training team members to be hosts and consultants rather than adopting a traditional salesperson or floorwalker role in businesses.
Author:   John
Submitted: 2006-02-15
Photography Marketing Ideas for Photographers:10 Low Cost Ideas [ 205]
Starting and running a photography studio can be very challenging in these uncertain times. These timely tips will help any photographer on a shoestring budget get their studio off the ground.
Author:   Robert
Submitted: 2006-02-15
Employee Retention - Building Commitment [ 159]
A committed employee is extraordinarily valuable. You can gain staff commitment by meeting people’s key needs: paying attention to people at all levels; trusting and being trusted; tolerating individuality; and creating a blame-free, can-do culture...
Author:   John
Submitted: 2006-02-15
Marketing: What You Really Need Vs. What You Think You Want [ 152]
What you think you need to market your service business may not really be helping you. Find out the one ingredient without which all your marketing will fail.
Author:   Maria
Submitted: 2006-02-15
Why Marketing Often Feels Sleazy (and How to Avoid It) [ 157]
"How do you create marketing that can possibly explain spiritual healing in a way that will attract people in?" It's a good question. But...The truth is: you can't. But that's okay, because your marketing language isn't there to attract people in. So forget about trying to attract people with your words. I'll tell you what you will be doing with your words, in just a minute.
Author:   Mark
Submitted: 2006-02-15
Contact Centric vs. Account Centric CRM: Which Small Business CRM Software Is Right For You? [ 209]
There are two basic paradigms for CRM systems: Contact centric or Account Centric. Depending on your business requirements, one is the better approach. This article will help you identify which approach is right for you so that you can find the right CRM software.
Author:   Scott
Submitted: 2006-02-15
Nobody Reads Signs and Other Popular Myths [ 142]
People don't reads signs, you heard people say it, you have had said it yourself. What is the point of putting a signage strategy in your business when nobody reads them in the first place. Let's look at his popular myth in more detail.
Author:   John
Submitted: 2006-02-15
How to Optimize and Build Value in Your Company for a Planned & Successful Exit [ 154]
Baby boom business owners have, by and large, been successful business operators. But will they be successful business sellers? This article provides some golden advice to "sales-minded" business owners.
Author:   Grover
Submitted: 2006-02-15
Selling Your Business - Why Use a Business Broker [ 169]
Is a business broker necessary when I sell my business? What do they exactly do? Do they add value? Are they worth the cost? Read on and decide......
Author:   Dave
Submitted: 2006-02-15
CRM Budget: How To Bring Your CRM Project In On-Budget [ 216]
It seems that having a project come in On-Budget is the and holy-grail of project management, especially when it comes to CRM projects. With their 70% failure rate, CRM projects represent a significant risk to a small business' financial health and warrants more "measure twice, cut once" consideration before beginning.
Author:   Scott
Submitted: 2006-02-15
Is Your Athenticity Creating Growth Or Stagnation? [ 184]
Authenticity, being yourself, is the foundation of your health, and the health of your business. But, it can also be a source of stagnation, and, eventually, your death. It has to do primarily with how many of us learn.
Author:   Mark
Submitted: 2006-02-15
   
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