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Home | Scott

Articles by Scott

Scott [Scott]

Hiring A Branding Company 101 [ 243]

[ Marketing / Branding ]
The steps you need to know to make the decision.

Submitted: 2006-03-02

The Makings Of A Marketing Plan [ 227]

[ Marketing / Branding ]
Fact is, just the thought of a �marketing plan� overwhelms many. Mention of projections, studies, demographics and segmentation are returned with blank spacey stares.

Submitted: 2006-02-16

Branding The Ford Motor Company [ 223]

[ Marketing / Branding ]
Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding.

Submitted: 2006-02-15

How To Develop A Strategic Marketing Communications Plan [ 159]

[ Business / Advertising ]
As Branding and marketing professionals, we have an in-depth understanding of the importance of a marketing plan.

Submitted: 2006-02-15

Branding, Positioning and Differentiation [ 177]

[ Marketing / Branding ]
Different products need to be different brands with different names. However, the only thing common about this sense is that it�s all too commonly ignored in the hopes of cheating risk and the possibility of failure.

Submitted: 2006-02-15

Google�s Bigdaddy about to take control [ 167]

[ Internet_Marketing / Search_Engine_Optimization ]
When you�re a search engine that accounts for over 46% of all searches on the Internet, you are a bona fide Big Daddy. But for Google, it�s more than a nickname�it�s the future.

Submitted: 2006-02-15

Google Takes Manhattan [ 190]

[ Marketing / Branding ]
Google�s Internet search brand is so strong that we forget how big a player it�s becoming in the world�s advertising markets. Even when we read the latest forecasts about its growing success, we tend to think exclusively about Google�s online brand image.

Submitted: 2006-02-15