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Home | Stephanie

Articles by Stephanie

Stephanie [Stephanie]

Creating a Landing Page Campaign: 7 Things to Avoid [ 168]

[ Business / E-Commerce ]
Do your ads create buyers? You're only as good as your campaign strategy. If you don't have a strong online landing page for your print and online ads you are missing the essential ingredient that turns visitors into customers.

Submitted: 2006-02-15

Take Action: Create a Website Strategy that Generates Revenue [ 144]

[ Business / E-Commerce ]
Why should you care about your website strategy? Wouldn't it be easier just to put up a website and hope you hit on something that makes you money? If you're like hundreds of thousands of other online business owners, that's probably what you did. But now it's time to re-assess the results and develop a strategy that will increase revenue consistently.

Submitted: 2006-02-15

Online Business Owners: Five Steps to a Holiday Gift You Give Yourself [ 160]

[ Internet / E-Business ]
No matter how large or small your company is, online business owners need to take a step back and evaluate their business. It�s a gift you can give yourself at this time of year. Your business is only as good as the strategy and tactics that support it.

Many of my customers resist this, especially at holiday time. I believe this is the best time to see where you are and where you�re headed. Holiday time can be emotional. While your feelings are on the surface, it�s a good time to do some valuable thinking about your business. This may sound counter-intuitive, but try it.

Submitted: 2006-02-15

Why Should...