What’s in it For Me? The Big Question
The question everyone asks either consciously or subconsciously is “what benefit will I get from this?” when considering making a purchase. Or straight to the point: “What’s in it for me?”
Once you figure out how to answer that question for your site visitors your products will be sought after by the masses.
What are you selling? Take a look at your product from your customer’s perspective. Get in their shoes. Why would you purchase this item from you? What benefits would you want to receive if you purchased it from you.
It is really simple when you think about it. Treat your customer like you want to be treated and you will have a happy customer. Find out what your customer wants and give it to them. It is all about your customer — not you. Design your web page, write your sales copy, answer your email with your customer’s interest in mind and you will be successful. It is that simple.
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